Live from Impact: Wednesday, May 2 - X-INTEGRATE Software & Consulting GmbH

Key Visual - Manage Your Business Integration

Providing IBM technology insights, Steve Mills, senior vice president and group executive of IBM Software and Systems, emphasized that today's demands require new platform capabilities. IBM delivers these capabilities to enable businesses to innovate with mobile, social and cloud computing. As transactions are extended to mobile devices, businesses must maintain transaction integrity. Transaction integrity is something that "keeps IBM on our toes and awake at night," Mills said.

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Technology advances help organizations meet new demands

Major shifts in technology are helping customers like MasterCard, Ottawa Hospital and BodyMedia achieve success. Insights from these clients and IBM executives made for an action-packed Tuesday General Session.

Johan Gerber, group head of Processing Products at MasterCard, said their challenge was "how do we innovate to match the speed expected, with stability." Gerber said, "We needed a technology partner we could rely on and trust." MasterCard chose IBM and the WebSphere platform, WebSphere Message Broker and

ILOG rules engine. With this technology layer they can introduce new, innovative products. "It's safe, secure, and stable."

Katie Linendoll, Emmy Award-winning tech expert and host for the day, discussed with Ottawa Hospital's Dale Potter, senior vice president and CIO, and Dr. Glen Geiger, medical director and chief clinical information officer, how IBM business process and decision management technologies enable healthcare workers to provide better quality patient care. Dr. Geiger now spends more productive time talking with patients. He can access information on his tablet computer and show patients graphically, with x-rays and lab reports, what's behind their diagnosis. Dr. Geiger can also collaborate more effectively with all care providers for one patient. "It is way more efficient for me, and way better care for the patient," he said.

Christine Robins, CEO of BodyMedia described their wristwatch-sized armband that provides personalized fitness information using four embedded sensors monitoring 5,000 data points per minute. Body Media wanted a rules-based engine for real-time, personalized feedback to help users monitor their weight. They worked with IBM Business Partner Summa Technologies and used IBM Operational Decision Management. Robins said IBM technology is helping her company "transform healthcare and the way we interact with our world."

Providing IBM technology insights, Steve Mills, senior vice president and group executive of IBM Software and Systems, emphasized that today's demands require new platform capabilities. IBM delivers these capabilities to enable businesses to innovate with mobile, social and cloud computing. As transactions are extended to mobile devices, businesses must maintain transaction integrity. Transaction integrity is something that "keeps IBM on our toes and awake at night," Mills said.

Phil Gilbert, vice president of IBM Business Process and Decision Management, demonstrated new collaborative and mobile features in IBM Business Process Manager and IBM Operational Decision Management. He explained how IBM has integrated BPM capabilities across its brands, including Rational and Tivoli, embedding BPM in those offerings and some of those capabilities into BPM. "IBM has the broadest, most integrated process portfolio on the planet," Gilbert said.

Bob Sutor, vice president of WebSphere Foundation / IBM Mobile, emphasized that mobile is a mandatory transformation, affecting every industry, and that IBM Mobile Foundation provides the end-to-end solution for mobile development, device management, and connectivity.

Closing the session, Bridget van Kralingen, senior vice president of IBM Global Business Services, pointed out that we're at a tipping point as technology is flipping from:

• Supporting business strategy to being business strategy
• Being customer-centric to becoming customer-activated
• Being dehumanizing to expanding human relationships
• Moving from the notion of hierarchy to that of collaboration

Read more about the announcements made at Impact.

Preparing for a New Era of Computing

2012 is the year of the IT developer and a time for innovation. That's the message that greeted the audience at Tuesday's mini-main tent, A New Era of Computing. Robert LeBlanc, senior vice president, IBM Middleware Software, explained that IT is constrained by a traditional computing model where the time, effort and money across the lifecycle is too high to meet business needs. With the announcement of the new IBM PureSystems family, it's now possible to address the cost structure of IT and free up money and talent to innovate.

Forrester Research vice president and principal analyst John Rymer followed LeBlanc and declared all in attendance to be 'business innovators,' singling out IT professionals as the ones who will "rule the world" but only if they deliver like never before.

Helene Armitage, general manager, IBM Systems Software and Growth Solutions, talked about the first two members of the PureSystems family: IBM PureFlex and PureApplication Systems. Both are integrated by design with built-in expertise and deliver a truly simplified experience. Likening PureFlex to a revolution and evolution in a box, Armitage said that users are only four clicks away from deploying a workload to the cloud.

Nationwide's Jim Tussing, infrastructure and operations CTO, explained his company's private cloud journey with IBM where application deployment technology allowed them to realize significant time savings. Rob Thomas, senior vice president, global R&D, Manhattan Associates, shared his company's experience aligning their supply chain process platform with PureSystems technology.

LeBlanc closed the session suggesting attendees learn more about PureSystems while at Impact. He also urged attendees to take advantage of IBM PureExperience, an on-site, complimentary installation of the PureApplication System.

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More information about the Impact 2012 on ibm.com